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70's Was A Trip. A collection based off not just groovy vibes, and trippy nights! It is a reminder of how life can come full circle within fashion, music, but more importantly Civil Rights. In the late 1970s, the "Bakke Decision and Affirmative Action" was a call to providing more equal opportunities to African American women, and men who had been discriminated based upon their race or gender. Today, September 4th 2020 there is still much more work to be done within our Communities on equality. Our hope as a Brand is that we will not only inspire those to support our clothing, but as we'll lend a helping hand by volunteering in our monthly BRIQ. Community drives for the betterment of our surrounding cities . As always "Being Real Is Quality" make today the best day!